Why is size SO important?

Having recently trawled through the sites and other promotion material of some of our competitors (as one does) I was struck by the fixation so many of them seem to have with the concept of “biggest”.

One company is the “world’s biggest independent localisation service provider” ; another boasts of the fact that they are “the largest independently owned localisation company on the west coast”. Guess the company claiming the first title doesn’t reside on the West Coast then.

Does it really matter who is the biggest in a particular “class” when you’re tiny compared to other players? Surely, if size is really important, you don’t want to boast of being the tallest dwarf.

The truth is that size really doesn’t matter as much as some people (the tallest dwarves) might think. Most savvy content provider project managers just need to know that you have the capacity and knowledge to get their stuff done. After all the bigger a provider is, the greater the chances are that they will have at least a couple of larger accounts that will inevitably draw the most attention and the best resources. Would you really want to place your $100k of annual business with a company that has you languishing in the lower quartile profile of their customer portfolio? Will their size fit your needs then? Chances are that the service you receive will be commensurate with where your business falls on their scale.

In almost any service industry you could name, the smaller, “boutique” type, bespoke provider wins on product and service every time. It has to, almost by definition.  Marry that with an acceptable cost and you’ll never go “large” again.

Trust me

At least that’s how it looks from where I’m sitting…….

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