I totally “get” the customers who believe that having paid for a segment (sentence, paragraph or whatever) to be translated once, they shouldn’t have to repay every time it is reused in subsequent releases. I understand their frustration when, more than occasionally, the advice coming back from the translators is that stuff already translated, needs [...]

We’re Running An Ad At The Moment: “What’s The Difference Between A Good Chinese Word And A Good French Word? About 10 Cents” Talk is cheap – and so are words sometimes. But does that hold true over the longer term of a translation process lifecycle?